Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.The key objective is to promote brands, build preference and increase sales through various digital marketing.
Digital marketing includes the following methodologies:
Search engine optimization (SEO) is a methodology of strategies, techniques, and tactics that are used to improve the ranking of your business website on major search engines like, Google, Yahoo, and Bing etc. Whenever you enter a keyphrase in a search engine and hit ‘enter’ you get a list of web results that contain that key phrase. Users normally tend to visit websites that are at the top of this list.
Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, and services. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social-networking sites, such as Twitter, Facebook etc. The goal is to generate traffic and awareness for a website.
Pay-per-click (PPC), also called cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
Branding involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Google Places is the process to be found on Google Map and connect with your customers. We add your service on Google map so that your customer can find you easily. We help you to give customers the right info at the right time.
Reputation Management is the process to manage your online reputation and identity for your business by creating social profiles, blogs, article and press release.
To drive traffic onto your website and to convert, each visitors into paying customers, contact us today!